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The Arcaini Bookshelf After retiring from the corporate world, I have dedicated most of my time to the passion I had set aside for so many years, i.e., writing and publishing about my experience and topics that are near to my heart. My journey began with a book series entitled "Italy Then and Now," an exploration of each of Italy's twenty regions. Each volume delves into the region's historical significance, historical and contemporary celebrities, unique cuisines and wines, must-visit cities and landmarks, and traditional festivals. ​ Recently, I authored two distinctive cookbooks, each featuring iconic recipes from Italy's diverse regions. The first book is a celebration of traditional Italian cuisine, while the second delves into the rich world of Italy's emerging vegan gastronomy. ​ My publications also include the translation of my father's autobiography, "Curly der Professor," from its original Italian language to English. Additionally, I penned "Confession of Your 18-Year-Old Son," a must-read offering invaluable insights for parents of teenage boys. ​ Another surprising yet personal project is "Monkey Business," which discusses the pros and cons of owning or caring for a squirrel monkey. As a child growing up, our family always included two squirrel monkeys, which were considered an important part of our lives; after immigrating to the United States, I added one of these beautiful creatures to my own family, and finally, my daughter recently expanded her family with two adorable pet squirrel monkeys. This book aims to educate potential owners about the significant responsibilities of caring for these exotic pets. ​ Click here to visit my Amazon Author page . Click "Follow" on the Amazon author page to follow my publications and get new release updates, plus improved recommendations. ​ Ensure that you submit a review. Just as applause is essential for an actor's career, reviews are vital to an author's success. ​ Click Here to Kindle TUSCANY Gianni, a passionate cultural enthusiast, has returned to his roots in Italy and embarked on a mission to showcase the evolution of each region that has contributed to the beautiful country we know and love today. In this first installment of his series "Italy Then and Now," Gianni takes readers on a journey through the breathtaking region of Tuscany. Tuscany is home to some of the world's most renowned visionaries, including Leonardo Da Vinci, whose legacy inspires generations. The region is also famous for its wine and food, boasting some of the most delectable flavors in the world. Furthermore, Tuscany is the birthplace of the Italian language as we know it today, making it an essential stop for language enthusiasts. Through the pages of this book, readers will be transported to Tuscany's greatest cities, sites, and events, where the past and present coalesce to create the region's splendor. From the awe-inspiring art and architecture to the fascinating history and culture, Gianni captures the essence of Tuscany, taking readers on a journey of discovery. Click Here to Kindle LIGURIA This book hig hlights Italy's Ligurian region and discusses Famous Ligurians, Liguria through the Ages, Ligurian Dialect, Ligurian Food specialties with detailed recipes, and regional wines. The book also contains each of the Ligurian provinces with their major cities, landmarks, and historical and current traditional events. Click Here to Kindle PIEDMONT & THE AOSTA VALLEY This book is part of Gianni Arcaini's series entitled Italy Then and Now, which showcases how each region in Italy has evolved over time to create the beautiful country that is so beloved today. This book highlights the wonders and history of two very special regions– Piedmont and The Aosta Valley. From developing their own languages to playing important roles in Italy’s unification, these two regions truly helped make the country what it is today. Dive into Piedmont and Aosta’s greatest Celebrities, foods and exquisite wines, cities, sites, and events, and see foryourself how its past and present weave together to create the splendors that are Piemonte & Valle d’Aosta. Click Here to Kindle LOMBARDY Introducing the captivating fourth installment of the enthralling series "Italy Then and Now" - a collection that takes readers on an unforgettable journey through the diverse regions of Italy. In this remarkable volume, we delve into the rich tapestry of Lombardy, unveiling its fascinating evolution over time, celebrating its notable historical and contemporary figures, and indulging in the region's unique culinary delights and exquisite wines. Lombardy, known as the beating heart of northern Italy, boasts a profound legacy that has shaped the nation's history and culture. Within its boundaries lies the magnificent Lombardy Region, home to the illustrious province of Milan, a city renowned worldwide for its architectural wonders, fashion prowess, and its prestigious status as Italy's financial epicenter. At the core of Milan stands the awe-inspiring masterpiece, the "Duomo di Milano," a symbol of human dedication and craftsmanship. For nearly seven centuries, this majestic cathedral has been under construction, standing today as an architectural marvel that rivals the grandeur of any major capital in the world. The allure of Lombardy extends far beyond its capital, captivating visitors with its abundant cultural treasures and captivating landscapes. As the birthplace of countless visionaries, Lombardy has fostered renowned figures whose contributions have left an indelible mark on history. From iconic artists and influential intellectuals to revolutionary thinkers and groundbreaking scientists, the region's legacy is steeped in brilliance. Beyond its cultural and historical significance, Lombardy beckons gastronomic enthusiasts with its enticing regional cuisine. Each bite tells a story of culinary traditions passed down through generations, with a tantalizing blend of flavors and textures that reflect the region's diverse landscapes. From hearty risottos and delectable osso buco to creamy Gorgonzola cheese and delicate panettone, Lombardy's culinary repertoire is a feast for the senses. Furthermore, no exploration of Lombardy would be complete without immersing oneself in the region's celebrated wine culture. Nestled among rolling vineyards and picturesque hillsides, Lombardy offers oenophiles a treasure trove of wine specialties. From the sparkling effervescence of Franciacorta to the elegant richness of Valtellina's Nebbiolo, the region's vineyards produce nectars that embody the passion and artistry of the Lombard winemakers. Moreover, Lombardy's influence stretches far beyond the borders of Italy, reaching even the iconic cityscape of New York. The architecture that first emerged from Italy found its way across the Atlantic, leaving an indelible mark on the skyline of the bustling metropolis. The echoes of Lombardian artistry can be seen in the towering structures that grace the streets of New York, a testament to the enduring impact of Lombardy's architectural heritage. Join us as we embark on an enchanting expedition through Lombardy, discovering its multifaceted allure that seamlessly weaves together history, art, cuisine, and architecture. "Italy Then and Now: Lombardy" is a compelling tribute to this captivating region, offering readers a deeper understanding and appreciation of its extraordinary past, vibrant present, and promising future. Click Here to Kindle MARCHE & UMBRIA In his latest series, Gianni delves deep into Italy's diverse regions, capturing their evolution and rich heritage. This edition spotlights the regions of Marche and Umbria, blending tales of historical significance with modern-day marvels. These regions, celebrated for their distinct cuisines and wines, have been pivotal in shaping Italy's economic and political landscapes. Experience the vibrant cities, iconic sites, and momentous events that intertwine Marche and Umbria's past and present epitomizing the beauty and essence of Italy. Dive in and discover the tapestry of stories that make these regions truly exceptional. Click Here to Kindle ABRUZZO & MOLISE In his latest series, Gianni delves deep into Italy's diverse regions, capturing their evolution and rich heritage. This edition spotlights the regions of Abruzzo and Molise, blending tales of historical significance with modern-day marvels. These regions, celebrated for their distinct cuisines and wines, have been pivotal in shaping Italy's economic and political landscapes. Experience the vibrant cities, iconic sites, and momentous events that intertwine Abruzzo and Molise's past and present, symbolizing the beauty and essence of Italy. Dive in and discover the tapestry of stories that make these regions worthy to be included in your next travel to Italy. Click Here to Kindle EMILIA ROMAGNA This book highlights the wonders and history of a very special region, Emilia-Romagna. From developing one of the strongest economies in the country to playing an important role in developing Italy’s politics, this region has truly helped make the country what it is today. Dive into the region’s greatest cities, sites, and events and see for yourself how Its past and present weave together to create the splendor that is Emilia-Romagna. Click Here to Kindle Click Here to Kindle TRENTINO & FRIULI VENEZIA This is the fifth of a series of books I have or will be released titled "Italy Then and Now," each dedicated to one of the twenty Italian regions. This book showcases both the Trentino-Alto Adige as well as the Friuli-Venezia Giulia regions' evolution, notable historical and contemporary figures, and unique regional cuisines and wine specialties. Given the relatively small size of the Trentino-Alto Adige and Friuli-Venezia Giulia regions, this book, as an exception, includes both regions. VENETO This book is part of the series "Italy Then and Now," which sheds light on the unique development of each of Italy's twenty regions. Focusing on Veneto, this particular volume uncovers its wonders and heritage. The book reveals Veneto's significant contributions to Italy's language, art, and culture, showcasing its profound influence on the nation's identity. The narrative takes readers through Veneto's historical journey, with a special focus on urban landscapes, landmarks, celebrities, wines, and culinary specialties, highlighting the blending of its rich history with its contemporary spirit. This journey culminates in the splendor of La Serenissima. Click Here to Kindle APULIA (Puglia) In his latest publication, Gianni delves deep into Southern Italy's region of Apulia (Puglia in Italian), blending tales of historical significance with modern-day marvels. This region, celebrated for its distinct cuisine and wines, has been and continues to be pivotal in shaping Italy's economic and political landscapes. Experience the vibrant cities, iconic sites, and momentous events that intertwine Apulia’s past and present, symbolizing the beauty and essence of Italy. Dive in and discover the tapestry of stories that make this region worthy to be included in your next travel to Italy Click Here to Kindle LAZIO (Rome and Vatican City) In his latest publication, Gianni delves deep into Italy's region of Lazio, home to the historic city of Rome and the Vatican city state. This region and in partricular Rome and the Vatican have shaped the world both politically as well as spiritually. The book highlights the region's historical evolution and past and present customs, famous personalities, regional cuisine and wines, as well as important cities, landmarks and annual events. Most importantly, you will learn that there is much more to the region than just Rome or the Vatican. Click Here to Kindle Basilicata & Calabria This book highlights the wonders and history of two very special regions– Basilicata and Calabria. From developing their own languages to playing important roles in Italy’s unification, these two regions truly helped make the country what it is today. Dive into Basilicata's and Calabria's greatest Celebrities, foods and exquisite wines, cities, sites, and events, and see foryourself how their past and present weave together to create the splendors that are Basilicata and Calabria.. Click Here to Kindle Campania In this remarkable volume, I delve into the rich tapestry of Campania, unveiling its fascinating evolution over time, celebrating its notable historical and contemporary figures, and indulging in the region's unique culinary delights and exquisite wines. Campania, known as the beating heart of southern Italy, boasts a profound legacy that has shaped the nation's history and culture. Within its boundaries lie the magnificent territories that include its capital, Naples, Capri, the Amalfi Coast, and several less-known local treasures. One of the most fascinating landmarks of the region is the Vesuvius, a stratovolcano located on the Gulf of Naples. It is most famous for its eruption in 79 AD, which buried the Roman cities of Pompeii and Herculaneum under a thick layer of volcanic ash and pumice. This eruption was one of the most catastrophic in European history and has left a lasting impact on the region. Vesuvius is still an active volcano, with its last eruption occurring in 1944. It is closely monitored due to the threat it poses to the surrounding area, which is densely populated. The allure of Campania extends far beyond its capital, captivating visitors with its abundant cultural treasures and captivating landscapes. As the birthplace of countless visionaries, Campania has fostered renowned figures whose contributions have left an indelible mark on history. From iconic artists and influential intellectuals to revolutionary thinkers and groundbreaking scientists, the region's legacy is steeped in brilliance. Beyond its cultural and historical significance, Campania beckons gastronomic enthusiasts with its enticing regional cuisine. Each bite tells a story of culinary traditions passed down through generations, with an irresistible blend of flavors and textures that reflect the region's diverse landscapes. Nestled among rolling vineyards and picturesque hillsides, Campania offers oenophiles a treasure trove of wine specialties. "Italy Then and Now: Campania" is a compelling tribute to this captivating region, offering readers a deeper understanding and appreciation of its extraordinary past, vibrant present, and promising future. Click Here to Kindle Sicily Sicily's history is unparalleled and you would not know Italy without learning about this exceptional island. Embark on a journey through time and taste, where history and modernity merge to showcase the endless wonders of Sicily. This book is more than just a read; it's an experience that will leave you with a profound understanding of the island's legacy, its traditions, celebrities, recipes of the island's culinary specialties, wines, cities, landmarks and annual events. "Italy Then and Now: Sicily" is your ultimate guide to the heart of Sicily, offering insights that will transform your perception of this enchanting region Italians call Sicilia. Sardinia Click Here to Kindle Step into the alluring world of authentic Italian cuisine! Within the pages of this culinary odyssey, you are on the brink of embarking on a captivating journey that will not only elevate your culinary prowess but also deepen your appreciation for the diverse wonders of Italian gastronomy. Welcome to 'Become a Master of Italian Cooking,' subtitled 'Wow your Family and Friends,' your exclusive key to unlocking the cherished secrets of these timeless culinary traditions. I am delighted to serve as your guide on this delectable adventure. As the author of the book series 'Italy Then and Now,' available on Amazon, I have delved into the rich tapestry of Italian culture, covering a spectrum of topics ranging from celebrities, customs, historical evolution, provinces, landmarks, famous events, to delectable food recipes and wines hailing from regions across Italy. Become a Master of Italian Cooking Click Here to Kindle Italian Vegan Cuisine In this book, Gianni casts a spotlight on Italian plant-based cuisine's depth and diversity. Building upon his "Italy Then and Now" series, available on Amazon, he explores how Italy’s culture has shaped its cuisine into what we cherish now. Gianni shares secrets of genuine Italian vegan cooking, providing numerous recipes for a wholesome lifestyle. This book is an invitation to replicate Italy’s most renowned culinary experiences. Transform your meals into gateways that transport you and your guests to the bustling streets of Milan, Florence, or Rome. Dive into these pages and let the simple, elegant spirit of “Vegan Italy” come to life. Click Here to Kindle CURLY DER PROFESSOR This is a translation of my Father's autobiography, describing the eventful life of an Italian boy, a musician who matured early, and who fought a solitary war against Nazi Germany. During WW2, he struggled to keep food on his family's table and risked his life helping Jewish families and regime dissenters flee Nazi Germany. His code name was "Curly der Professor." He narrowly escaped the death penalty as he was hiding in the woods. He survived the war and Nazi Germany thanks to the rescue of Europe by American troops. Click Here to Kindle CONFESSIONS OF YOUR 18-YEAR-OLD SON This book explores the challenges faced by parents of 18-year-old boys, delving into their deepest secrets and struggles. It provides insight into what hides behind their seemingly happy facades, addressing topics such as mental health, social pressures, and technology's impact. Employing a developmentally-focused approach, the book offers practical advice and guidance to help parents better understand and support their sons during this critical stage of their lives. Featuring real-life stories while maintaining privacy, this book is an essential resource for parents, educators, and anyone working with adolescent boys. MONKEY BUSINESS This book discusses the Pros and Cons of owning a squirrel monkey in the United States. How to care for a pet squirrel monkey, the necessary living environment, the types of food, and how to ensure the health and wellness of a squirrel monkey. They are VERY cute, but before letting your emotion drive your decision to adopt this cute creature, you should read this book. Click Here to Kindle

Gianni B. Arcaini Born in Milan, Italy, Gianni Arcaini completed his early education at a Jesuit Boarding school in Austria, attended high school in Germany, and graduated from business school in Frankfurt, Germany. Prior to immigrating to the United States in 1983, he spent over 10 years in various executive positions in Germany, Spain, Switzerland and The Netherlands, where he joined Robex Internationale Recreatie Groep, Europe's largest multi-national resort development company with headquarters in Amsterdam The Netherlands, and subsidiaries in 9 countries, as Executive Vice President. The company, a joint venture of three publicly traded companies, appointed Gianni Arcaini to the position of Chief Executive Officer in 1981. He eventually acquired the company in a leveraged buyout, and subsequently led the expansion of the company’s operations to the United States, and immigrated with my family to the US in 1983 (the best decision he ever made), ​Gianni Arcaini has been Chairman of the Board, Chief Executive Officer and President of multiple companies, both domestic and overseas since 1981. He retired in September of 2020 from his position as Founder, Chairman and Chief Executive Officer of Duos Technologies Group, Inc., which he took public earlier that year, (NASDAQ: DUOT). Gianni Arcaini has been the primary inventor of eleven (11) technology patents and a myriad of non-patented technology solutions currently being commercialized in various applications. ​"I see myself as a visionary with a deep understanding of the realities of building and growing companies with ties to both sides of the ocean. I function best and am most effective when faced with complex challenges", Arcaini said. Since his retirement, Gianni became a published author of a number of books, and he intends to continue publishing books on relevant subjects. He is fluent in German, Dutch, Italian, Spanish and English and conversational in French. Gianni Arcaini is an art and antiques colector, an accomplished musician (keybords), and passionate about history and political debate.

The Arcaini Web Hello, and welcome to the gateway to my various websites. A deep dive into Italy's rich history, facts and figures My company: Services and past and present projects My books and publications The Arcaini Bookshelf

Welcome to The Weekly Truths, a World Affairs & Events Podcast, your one-stop destination for staying informed and up-to-date with what's happening in the global arena. Gianni Arcaini, former CEO and Chairman of Duos Technologies (Nasdaq: DUOT), and David Ponevac, CEO of LUCEON Technologies will discuss and battle opinions from international politics and trade relations to new technologies and cultural trends. Join us each week as we explore current affairs from a multidisciplinary perspective, delving into topics that span across nations, industries, and cultures. ​ So tune in each week as they explore the global arena together! Subscribe

The Lie About Inflation We keep hearing that the inflation is 7% or there abouts, while we all know that that number is utterly false. The spinsters deceive the public by comparing selectively price indexes and only report changes compared to the previous year. So, when you hear "7%", the information means a number between now and the same date in the previous year, although numbers always lag at least one month. When dissecting the true numbers of inflation, the picture is drastically different from the stories you are being told. Surely you have been thinking that there must be something you don't understand when feeling the weight on your pocketbook vs. the numbers you are being told. During the podcast, Gianni and David discuss how Consumer Price Index (CPI) numbers, or better known as inflation, are calculated and established. It is quite a complex process and therefore the reports and calculations are easily manipulated so that they may be "technically" correct but practically shamelesly deceitful. The Truth is, that the inflation rates compare (app.) as follow: Year over Year 2020 vs 2019 = + 14% 2021 vs. 2020 = + 37% 2021 vs 2022 = + 43% 2022 vs 2020 = + 96% 2022 vs 2019 = + 123% Let's peel the onion and understand how the sausage is made: The DNA of the Consumer Price Index, in short "CPI" For many years, political parties and governments have used CPI percentages to brag about how well they govern. Obviously, these numbers are manipulated as part of the political spinning machines. Both sides of the aisle are culpable of “misleading” the public with data that makes them look good. CPI percentages are easy to spin, because very few people understand the complexity and relative value of CPI numbers. The media propagates the number they are served by the Bureau of Labor Statistics without challenging the data, the data source, and without an autopsy of the relativity of the data. Aside from the political rhetoric anchoring on the CPI, the indexes drive U.S. monetary policies, world exchange rates between countries and most importantly, people’s perception of the state of the econom y, which ultimately form th e basis for almost all personal and corporate economic decisions. During the Podcast. Gianni an d Dav id do just that, dissect and reveal the truth behind the CPI myth. Who tracks and provides the data U.S. Bureau of Labor Statistics (BLS) Who/What is the U.S. Bureau of Labor Statistics Head of the BLS is a commissioner who is nominated by the President and confirmed by the U.S. Senate. He/She serves a 4-year term. The current commissioner is Dr. William Beach, an economist, who was confirmed by the U.S. Senate on March 18, 2019. The BLS is headquartered in Washington DC, and has a staff of 2,400, half of which are economists and statisticians, and almost 1,000 employee work in BLS' 8 regional offices, located in: ​ 1 San Francisco, 2 Dallas, 3 Kansas City, 4 Chicago, 5 Atlanta, 6 Philadelphia, 7 New York, and 8 Boston. What is the Consumer Price Index (CPI) The CPI is a measure of the average change in prices paid overtime by urban consumers, for a market basket of consumer goods and services. The CPI provided by the Government and repeated by the media is grossly inaccurate and lags behind real time data. Who and where are these “urban consumers” and … How is the market basket determined and tracked The CPI market basket is developed from detailed expenditure information provided by families and individuals on what they actually bought. There is a time lag between the expenditure survey and its use in the CPI. For example, CPI data in 2020 and 2021 was based on data collected from the Consumer Expenditure Surveys for 2017 and 2018. Each quarter in each of those years, about 24,000 consumers from around the country provided information in an interview survey on “what they remembered” their spending habits were during the respective quarter. To collect information on frequently purchased items, such as food and personal care products, another 12,000 consumers in each of these years kept diaries listing everything they bought during a 2-week period. Over the 2-year period, then, expenditure information came from approximately 24,000 weekly diaries and 48,000 quarterly interviews used to determine the importance, or weight, of the item categories in the CPI index structure. Yeah, right ... You would have to believe that all these families kept track and consistently recorded the survey data and that the personnel of the Bureau of Statistics actually properly recorded the data. What data is available and tracked Data is acquired and tracked from four Census regions and nine Census divisions: ​ 1-Northeast region (2 Divisions): Division 1 - New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont Division 2 – Middle Atlantic: New Jersey, New York, and Pennsylvania 2-Midwest region (2 Divisions): Division 3 – East North Central: Indiana, Michigan, Illinois, Ohio, and Wisconsin Division 4 – West North Central: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota ​ 3-Southern region (3 Divisions): Division 5 – South Atlantic: Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia, Division 6 – East South Central: Alabama, Kentucky, Mississippi, and Tennessee Division 7 – West South Central: Arkansas, Louisiana, Oklahoma, and Texas ​ 4-Western region (2 Divisions): Division 8 – Mountain: Arizona, Colorado, Idaho, New Mexico, Montana, Utah, Nevada, and Wyoming Division 9 – Pacific: Alaska, California, Hawaii, Oregon, and Washington ​ two size of city classes, eight cross-classifications of regions and size-classes, and for ·23 local areas. What are the components of the CPI Indexes are available for two population groups: · CPI for All Urban Consumers (CPI-U) which covers approximately 93% of the total population and · CPI for Urban Wage Earners and Clerical Workers (CPI-W) which covers 29% of the population. Some series, such as the "U.S. City Average All Items Index", go back as early as 1913. Indexes are available for 200 categories, arranged into 8 major groups (components); each component is assigned a relative value (size) which is intended to result in a weighted relevance to the overall CPI. The Consumer Price Index Components are: ​ 1 Food and Beverages -- 14. 259% 2 Housing -- 42. 363% 3 Apparel -- 2.4 58% 4 Transportation -- 18. 182% 5 Medical Care -- 8. 487% 6 Recreation -- 5. 108% 7 Education and Communications -- 6. 406% 8 Other Goods and Services) -- 2. 737% What is the frequency of input updates Monthly indexes are available for the four Census regions, and some local areas. ​ The Discussion (during the Podcast): The inflation rate reflects an increase in consumer prices compared to the prior year (2022 vs 2021). The price increases started almost immediately beginning with the change of administration in January of 2020. Even if we were to believe a 7% inflation, as widely propagated, that number only reflects the increase in consumer prices between 2021 and 2022 (November). If you roll back to a comparison to prices in 2020, the actual inflation rate is closer to 15%, even though this number does not reflect the real number either. There is NO such thing as a national Consumer Price Index i.e., inflation rate. There are obviously significant differences in prices i.e., cost of living among the different regions, and within each region there are even more differences among the different urban and rural areas (example Northeast Region pricing in Maine vs. New York). Many CPI categories are intertwined as cost is significantly impacted by cross components. "Ttransportation” affects most components but are relative to the proximity of the source materials. For example, if the manufacturing facility of meat is in Colorado, transportation cost of meats to Colorado distribution centers are significantly less than meat transported to Florida. The same is true for any and all materials shipped throughout the nation. The dramatic cost increase of fuel and gas beginning in 2020 is clearly one of the main causes for the high inflation. Manufacturers and distributors of ALL goods have to adjust their pricing to include the significantly increased transportation and logistics cost, some of which have doubled and tripled over the past 20 months. Another, almost equally relevant factor, is the reduction in labor force, which is due to the massive subsidies paid by our government to people who simply do not want to work. Aside from the fact that like they low-ball the inflation rate, the government is disingenuous when they state that our unemployment rate is close to 3.5%, which under normal circumstances would be considered to be very low, the almost 10 million people who used to be in the labor force but choose to stay home and receive healthy government checks, is excluded from the count. So, the actual unemployment rate would be closer to 8% if the non-working bums would be counted as part of the labor force. So how is it that inflation and employment numbers used by the government and media alike are so far from the truth? While the BLS claims non-partisanship, obviously, the 2,400 employees do have political allegiances, and like is the case with most government agencies, the tendencies are usually leaning mostly left. No matter what the BLS and the media tells the American public, the TRUTH is that the published numbers are very far from the truth. Pundits coming on TV and stating wherever there is a camera that our “economy is in great shape” are clearly truth-challenged. The truth is that the entire industrial players, manufacturers, whole salers, retailers have jumped on the gravy train under the excuse of inflation, of course they call it “supply chain challenges”, and increased the cost of all goods and services. The drama lies in the fact that the cost increases are exponential as the cost of handling, overhead, transportation carrying (interest), and margins are calculated as a percentage of the cost of goods. So, if a product supply chain consists of 4 steps i.e., “middlemen” (manufacturer >> whole saler >> distribution center>> retailer >> Consumer), than each operating entity increases pricing accordingly. (See following page). In that example, for example the manufacturers Overhead (OH) increases from $2.60 in 2019 to $3.84 in 2022, and Profit Margins increase from $4.68 in 2019 to $6.91 in 2022. In the case of the retailer, OH increases from $12.08 in 2019 to $26.93 in 2022, and Profit Margin increases from $18.52 to $41.30, maintaining the same percentages but without any additional work or effort on the part of the manufacturer or retailer. It’s all in the percentages. Obviously, who suffers is the end user who now has to pay $35 for short ribs when the same short ribs cost only $16. An additional trick played on the consumers is the “shrinkage”. Not only is the consumer charged more for goods, but the quantity of goods is reduced creating a “double whammy” for the end user. Price - Cost of Goods Evolution 2019 - 2022 For the same goods you paid $10 in 2019, you paid ​ $11.36 in 2020= + 14% $15.56 in 2021 = + 56% $22.30 in 2022 = + 123% Listen in to our weekly Podcast if you want the TRUTHS

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